So we tapped into the resources that we had there, as well as finding some external expertise. We have the best radio programmers, music directors, and program directors who are out there curating every single day for their radio stations.
We have some of the greatest music curators on the planet within iHeartRadio.
IHeartRadio’s chief product officer, Chris Williams said: “One of the things we’re most excited about and the area where I feel like we really excel is in music curation. With Playlist Radio the two offerings are combined with the stations playing a curated selection of music selected by radio DJs and iHeartRadio staff. Their Premium offering allows listeners to pay to listen to proper, curated playlists which users can edit, re-queue, and even play songs in it on demand. iHeartRadio is known for offering free streaming of thousands of radio stations live on AM and FM broadcast as well as a Pandora-like feature that lets you create your own custom stations. IHeartRadio’s Premium playlists are getting their own radio stations so that free users can get a taste of the Premium life.
IHeartRadio are blurring the lines between their free streaming radio service and their paid, premium playlist playing option.
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